It seems the New York blogging elite have tasted the sweet milk of baby-related blogging, and are now forming a writhing scrum to get more.
Witness the launch of Andrew Krucoff's BloggingUncle, which promises to "be a resource for Uncles to come together and share their experiences. Maybe you're the 'Funky Uncle' in NYC or the loner in a depressing Baltimore condo. Either way, we strive to make sure everyone gets the most out of having nephews and nieces."
Or maybe it's just someone trying to scam their way onto the playground...
Oh dear.
That's scary funny.